Audience: The ad is targeting average athletes, most likely teens and young adults that are athletically driven and want to become more excellent at a particular sport or sports. More specifically, the target audience consists of athletes who look up to Tiger Woods and view him as a role model.
Argument: Gatorade Tiger will help one to perform at their best athletic potential.
Goal: The goal is to convince young athletes that Gatorade Tiger will help boost their performance and success, and thus lead them to buy this product.
How:
Ethos: The key element of the ad that makes it most apealing to the audience is the Tiger Woods connection. Tiger Woods is a legendary athlete, and by linking him to this product, the audience naturally wants to try it, because the ad implies that Tiger ususes this same product.
Gatorade already has an established credibility in the athletic world, and adding the element of Tiger Woods makes the use of this product more credible to young and aspiring athletes, because they want to become more like him, and can do so by drinking not just Gatorade, but Gatorade Tiger.
Pathos: The simple and striking words in the ad stand out and have meaning to the audience. The main emotion evoked through this ad is a motivation to become better. For a young athlete that is driven to become better, the words "inspiring", "amazing", and "best" are all appealing and positive terms, which ignites an interest that makes the ad more convincing to them.
The design of the ad layout is also a factor in the appeal to the audience. The colors are bold and striking, just like the text, and produce a similar effect.
Logos: Tiger Woods is a great athlete, and it is implied that he drinks Gatorade; thus, those that drink Gatorade Tiger will become better athletes.
Efficacy: This ad is effective to the target audience. The elements of ethos, pathos, and logos are used well and produce an appeal for the audience to try this product.
Argument: Gatorade Tiger will help one to perform at their best athletic potential.
Goal: The goal is to convince young athletes that Gatorade Tiger will help boost their performance and success, and thus lead them to buy this product.
How:
Ethos: The key element of the ad that makes it most apealing to the audience is the Tiger Woods connection. Tiger Woods is a legendary athlete, and by linking him to this product, the audience naturally wants to try it, because the ad implies that Tiger ususes this same product.
Gatorade already has an established credibility in the athletic world, and adding the element of Tiger Woods makes the use of this product more credible to young and aspiring athletes, because they want to become more like him, and can do so by drinking not just Gatorade, but Gatorade Tiger.
Pathos: The simple and striking words in the ad stand out and have meaning to the audience. The main emotion evoked through this ad is a motivation to become better. For a young athlete that is driven to become better, the words "inspiring", "amazing", and "best" are all appealing and positive terms, which ignites an interest that makes the ad more convincing to them.
The design of the ad layout is also a factor in the appeal to the audience. The colors are bold and striking, just like the text, and produce a similar effect.
Logos: Tiger Woods is a great athlete, and it is implied that he drinks Gatorade; thus, those that drink Gatorade Tiger will become better athletes.
Efficacy: This ad is effective to the target audience. The elements of ethos, pathos, and logos are used well and produce an appeal for the audience to try this product.
No comments:
New comments are not allowed.