The Blind Side

The audience targeted by this film trailer consists of adults, male and female, of all ages. More specifically, those in the audience typically like dramas, and are pulled to the film because of the inspiring message. Also, many people in the audience will want to see the film because Sandra Bullock is the leading actress. Although this isn’t her usual role, the film trailer shows that she plays the part very well, and those that like Sandra Bullock will generally want to see this movie.

Goal: To spark the interests of the audience and to stimulate that interest so that they will go see the movie when it is released.

Argument:
The eye opening message and realistic element of this film will inspire you to want to be more of a positive impact to the people around you because this film shows that the love and devotion of one person to another can change the lives of both people.

The implicit assumption is: Whatever shows that the love and devotion of one person to another can change the lives of both people also inspires you to want to be more of a positive impact to the people around you.

How:
The trailer provides the audience with a sufficient understanding of the plot of the film so as to make them want to see it, yet does not reveal too much of the plot to decrease interest in going to see the movie.

The emotional appeals in the trailer are created primarily through the synthesis between the selected music and the clips from the movie. The tone of the music played throughout the trailer connects with the selection of scenes from the movie, which helps the audience to establish an opinion of the film before even seeing it, and helps the individuals in the audience to better connect to the story.

Throughout the trailer there are phrases that appear on the screen. These phrases connect with one another and help to establish an emotional connection with the audience. The most impactful connection is made between the two main characters when the words “It’s the only world she ever knew,” and then seconds later, “It’s the only world he ever knew” are visually placed in the minds of those watching the trailer. These words are not vocally expressed, but are only placed in visual form. The audience is able to obtain a better understanding for the nature of the film by the words that are selectively shown throughout the trailer.

The most effective element in the trailer for the purposes of the audience is the selection of music. The tie between the music and the clips from the movie evoke feelings of sadness, determination, and love. Music evokes emotion, and people remember experiences with emotion extremely well, thus making the audience more likely to go and see the movie.