Soda Tax

Audience: Health conscientious adults with a radical view of politics. This article is posted on the webpage of the Grassroots Netroots Alliance. The GNA is a nationwide effort to pull America out of crisis through political reform, and those involved in the alliance are voters with a practical yet radical view of policies and reform.

Argument: A soda tax is not likely to reduce consumption rates of sugar beverages, but will, however, produce revenue for healthcare reform.

Goal: The goal of this article is to update and inform the audience of the status of the soda tax debate and briefly present the benefits and downsides to such a tax, thus helping the readers to support of not support this political aim.

How:
Ethos: The presentation of information in the article is supplemented by references to scholarly articles, opinions of health experts, and perspective from the American Beverage Association. Each of these references are coming from sources that are genuinely concerned with the outcome of the soda tax issue and are credible and trustworthy in terms of the issue, regardless of which side of the issue the reader is taking.

The information that is presented in the article is relevant to the issue. There are statistics, quotes from health experts, quotes from the American Beverage Association, and supplementary input from the writer of the article to provide sufficient information. The tone and diction within the article are also helpful to the reader because the issue is discussed with typical and understandable language for the audience, as opposed to extremely scientific terms and concepts.

Is the article effective? Yes, this article is effective in terms of intent and purpose. The goal of the article is simply to provide the reader with information and perspective on the issue of a soda tax, which this article does. The brevity and simplicity of the article is one of the main reasons this article is effective for its purpose. The writer of the article presents the facts and ideas about the issue in clear and concise manner.
http://www.grassrootsnetroots.org/articles/article_19144.cfm